2025 became the year of adaptation. The advertising ecosystem shifted under new rules: stricter privacy laws, local regulations, creative fatigue, and declining performance of generic ad formats.

For years, Facebook Ads was considered the ultimate traffic engine: massive reach, smart algorithms, granular targeting. On paper — a media buyer’s paradise...

TikTok is a powerful platform for branding, viral content, and mass reach. But if you work with verticals like iGaming, betting, finance, utilities, sweepstakes, adult, you’ll eventually run into strict moderation — or even sudden bans.

​In the iGaming world, lotteries often stay in the background — overshadowed by casino and betting campaigns. But according to EGBA and H2 Gambling Capital, online lotteries are showing one of the fastest growth rates in the industry...

In 2025, there’s no universal strategy for iGaming campaigns. Choosing between casino and sports betting depends on the market, player behavior, and regulations. To maintain a strong ROI, affiliates and advertisers must tailor campaigns to each GEO’s unique dynamics...

In 2025, Europe is no longer a unified advertising space. What used to work “for all GEOs” now fails to scale — and often fails compliance. Each country has its own regulations, user behavior, cultural triggers, and expectations from brands.

​In 2025, online casinos and live betting remain two of the fastest-growing iGaming verticals. According to EGBA and H2 Gambling Capital, online casinos are expanding at an average +7.5% CAGR...

In 2025, the European iGaming market is no longer a single, unified space. It’s a mosaic of micro-markets — each with its own regulations, player behavior, ad preferences, and vertical performance.

In recent years, the gambling industry has rapidly moved online. But going online is just the beginning — the real winner is mobile traffic.