Black Friday 2026 falls on November 27, but for media buyers, preparation should begin well before that date. Seasonal promotions can start earlier in November, and increased advertiser activity may affect traffic costs even for campaigns that aren't directly connected to holiday shopping.

Every media buyer knows how difficult it can be to walk away from a campaign that has already consumed time, money, and effort. After testing several creatives, adjusting bids, reviewing traffic sources, and making changes to the landing page, it often feels reasonable to keep optimizing until the numbers finally improve.

Scaling is often seen as the natural next step after finding a profitable advertising campaign. Once the offer starts converting, the acquisition cost looks reasonable, and the first results meet expectations, increasing the budget seems like the most logical way to generate more revenue.

A bigger testing budget doesn't always lead to better decisions. Sometimes it simply gives you more ways to spend money without understanding what worked.

When a paid traffic campaign starts losing momentum, increasing the bid often seems like the most logical response. If a campaign is receiving less traffic or conversions are becoming more expensive, paying a higher CPC or CPM may appear to be a straightforward way to regain volume.

The key to uninterrupted ad delivery in FB is knowing the moderation algorithms. To avoid testing ideas blindly, arbitrageurs go to spy services: they find and download competitors' creatives to study their logic and triggers.

Waiting for FTD data can take time. Registrations arrive faster, so they often become the first signal used to judge an iGaming campaign.

A cheap GEO and a profitable GEO are not always the same thing. Media buyers often compare markets by CPC, CPM or registration cost. These metrics are useful, but they show only the first part of the funnel. Once deposits and FTDs are added, the picture can change completely.

A campaign brings registrations at $1. The dashboard looks healthy, the funnel is moving and the campaign seems ready to scale. Then the deposits arrive slowly, or do not arrive at all. This is one of the most common traps in iGaming media buying.

In today's affiliate industry, the success of a launch in a new GEO rarely depends only on the quality of the offer or the creatives