The German market is widely considered one of the most challenging in iGaming — and for good reason.

Launching traffic campaigns in 2026 requires a different mindset than in previous years. The challenge is no longer access to traffic. The challenge is building campaigns that remain stable after the initial test phase.

The first month of the year often sets the tone for everything that follows. In performance marketing, January can be deceptively optimistic.

The start of 2026 marks a noticeable shift in how performance marketers approach traffic buying.

The end of the year is the perfect time to step back and look at what actually worked.

If you've been in affiliate marketing long enough, you know the pain: you're not in control — algorithms, moderators, and policy updates are...

Launching advertising campaigns in 2026 without understanding local compliance rules is like buying traffic blind. Below is a practical, non-legal overview of how advertising moderation typically works across key GEOs.

Many advertisers explore alternative traffic sources — especially push, in-page push, and popunder formats — to test hypotheses faster and more flexibly. One of those channels is RiverTraffic.

2025 became the year of adaptation. The advertising ecosystem shifted under new rules: stricter privacy laws, local regulations, creative fatigue, and declining performance of generic ad formats.

For years, Facebook Ads was considered the ultimate traffic engine: massive reach, smart algorithms, granular targeting. On paper — a media buyer’s paradise...