One of the most common mistakes in media buying happens right after success. A campaign launches. The first conversions come in. ROI turns positive. Everything looks promising.

LATAM has become one of the most discussed regions in performance marketing. Ask ten media buyers where they're testing new campaigns in 2026, and chances are several will mention Brazil, Mexico, or Colombia.

Every few years, the advertising industry experiences a unique phenomenon. Millions of people around the world begin consuming content differently, spending more time online, reacting faster to breaking news, and following events in real time.

Push advertising has remained one of the most widely used traffic formats in performance marketing. Over the past few years, however, another format has gained strong momentum: In-Page Push.

There’s a type of campaign that doesn’t look like a problem. It doesn’t burn budget. It doesn’t crash. It doesn’t scare you.

One of the most common assumptions in media buying is simple: if you want to earn more, you need to spend more.

May is rarely seen as a peak month in media buying. It doesn’t have the intensity of Q4, nor the volatility of early-season traffic. But periods like this are often underestimated — and at the same time, the most comfortable for growth.

Over the past few months, one trend keeps coming up in industry discussions: formats that used to be considered “basic” or secondary are starting to deliver stable results again.

When a campaign starts losing money, the first instinct is usually: “something’s wrong with the creative” or “we just need more optimization.” But if you look deeper, it becomes clear: money isn’t lost in one place.

In 2026, interest in sports events has noticeably increased. A packed schedule of matches, major tournaments, and the rise of real-time content consumption are all reshaping user behavior.