In 2025, the European iGaming market is no longer a single, unified space. It’s a mosaic of micro-markets — each with its own regulations, player behavior, ad preferences, and vertical performance.

In recent years, the gambling industry has rapidly moved online. But going online is just the beginning — the real winner is mobile traffic.

In an increasingly competitive digital landscape, single-channel campaigns are no longer enough. Users lose interest quickly, close tabs — and you lose the lead. Analysts at RiverTraffic report that an omnichannel approach is becoming essential, especially in iGaming, where decision-making speed and re-engagement are crucial.

The analytics team at RiverTraffic shares fresh insights into the shifting landscape of digital marketing in 2025. As privacy regulations grow stricter and tracking becomes more limited, traditional ad channels are losing effectiveness. Yet push notifications continue to deliver solid results and remain one of the most reliable tools on the market.

In the fast-paced world of digital advertising, speed and convenience in payments can make or break your success. Delayed payouts, complex invoicing systems, and limited transfer options? That’s not how RiverTraffic works.

Imagine sending a push notification and knowing it will land in the right hands, at the perfect time, with the message that actually clicks. Sounds like magic? It’s just AI doing its job — and in 2025, it’s not the future, it’s the norm.

In the world of traffic arbitrage, trends evolve quickly — and staying on top of what converts best is key to profitability. One vertical that continues to gain momentum and consistently deliver high ROI is dating. Whether you're a seasoned media buyer or just entering the affiliate space, the dating niche offers massive potential when approached strategically.

In the rapidly evolving world of digital marketing, it's not enough to follow trends — you need to quickly adapt to new browser policies, platform restrictions, and changing user behavior. Classic push notifications, once a standard for re-engagement, are losing ground: users are increasingly blocking them, especially on iOS, and fatigue from constant subscription prompts is growing. Taking their place is a promising format — In-Page Push (IPP).