​In 2025, online casinos and live betting remain two of the fastest-growing iGaming verticals.

According to EGBA and H2 Gambling Capital, online casinos are expanding at an average +7.5% CAGR, while sports betting follows closely at +6.9%, largely driven by real-time events and live formats.

But rapid growth brings intense competition. To stay ahead, advertisers need to continuously adapt formats, creatives, and funnels to changing user behavior and engagement patterns.

🎯 What Works Best for Casino & Live Betting Campaigns

Push and In-Page Push
These formats perform especially well for mobile-first campaigns and instant engagement:

• Immediate message delivery

• Personalization for bonuses, free spins, or live offers

• High CTR with short, clear, and emotional copy

💡 Tip: The first few words are crucial — use urgency triggers (“today only,” “before the match ends”) or clear value (“+100% bonus”).

Video Pre-Roll
Video remains the most emotional and high-impact format, especially for live betting. It captures the energy of the moment and motivates users to act instantly.

• Works best with dynamic, emotional highlights — goals, rounds, celebrations

• Boosts brand recognition and trust

• Performs strongest on Tier-1 GEOs under the CPM model

💡 Tip: Keep videos short — 15–30 seconds. The hook should appear within the first five seconds.

Popunder
Popunder remains one of the most effective tools for casino traffic — aggressive but conversion-driven.

• Opens the landing page beneath the active window, grabbing attention at the right time

• Can bypass some ad blockers, though testing different sources is key

• Delivers strong results when paired with optimized landing pages and clear bonus offers

🔥 Recommended flow: Popunder → Promo Landing → Registration / Deposit

Online Casino:
Popunder → Promotional Landing
Push → Welcome Message or Bonus Offer
Creatives that evoke emotion and drive quick action

Live Betting:
Video Pre-Roll with a live trigger (“The match just started — place your bet now”)
Push notification timed to peak activity hours

RiverTraffic is a global SSP platform that connects advertisers with high-quality traffic from 180+ countries and supports the core formats that drive performance in iGaming:
✅ Push & In-Page Push
✅ Popunder
✅ Video Pre-Roll

What partners get:

• A single dashboard for campaign setup and analytics

• Targeting by country, device, OS, and browser (regional targeting available via manager request)

• Dedicated account manager support from launch to optimization

• Real-time statistics for zone and source performance

• Built-in anti-fraud filters that clean traffic before campaigns go live

At its core, RiverTraffic operates on a transparent SSP model with live analytics.
It also includes an in-house RTB engine, used selectively for internal optimization and custom cases — but the primary focus remains on flexible SSP campaigns and personalized partner support.

Online casinos and live betting are all about speed, emotion, and timing.
The real winners are those who can guide users smoothly — from the first click to conversion — with minimal friction.