TikTo​k is a powerful platform for branding, viral content, and mass reach.
But if you work with verticals like iGaming, betting, finance, utilities, sweepstakes, adult, you’ll eventually run into strict moderation — or even sudden bans.

RiverTraffic avoids these limitations by offering direct-buy traffic, predictable delivery, and formats designed for fast performance across many GEOs.

🔥 Why RiverTraffic Can Deliver Better ROI Than TikTok Ads

1️⃣ Fewer restrictions on verticals

TikTok severely limits or blocks many categories:

• betting & iGaming

• finance lead-gen

• sweepstakes & “gray” offers

• adult themes

RiverTraffic, on the other hand, supports a wide set of verticals and GEOs th​at TikTok simply does not allow.

🔥 Important clarification:
TikTok allows advanced targeting options like age, gender, and interests.
RiverTraffic does NOT support age or gender targeting — our formats use device-based and GEO-based targeting only.

TikTok operates on an auction model:

• rising competition = higher CPM

• Q4 season = budget spikes

• algorithm shifts = unstable results

RiverTraffic offers stable, predictable pricing, without auction jumps or seasonal surges.

RiverTraffic does not require expensive video production.

Available formats:

• Push

• In-Page Push

• Popunder

• Video Pre-Roll

All are optimized for CRO-driven campaigns where speed and scale matter.

On TikTok:
❌ creatives often fail moderation
❌ accounts can be banned without explanation
❌ re-approvals take time

On RiverTraffic:
✅ no unexpected bans
✅ no moderation loops
✅ stable traffic delivery

You run the ads — we ensure the traffic flow.

While TikTok leaves most testing to you, RiverTraffic provides:

• format recommendations per GEO

• offer suggestions

• funnel tips based on our platform data

💡 Note: Account managers do not access or influence the product, landing page, or payment flow.

📊 Case Study: TikTok Ads vs RiverTraffic

Test Goal: Compare CR & CPL under similar conditions.

GEO: LATAM (Chile & Peru)
Offer: Finance lead form
Budget: $1,500 per traffic source
Duration: 7 days
Creatives: same concept (adapted to TikTok video + Push format)

Results:

❌ Several creatives rejected
❌ A few ads banned without explanation
❌ Required costly video production
❌ Age targeting possible — but didn’t solve moderation issues

RiverTraffic delivered consistency

✅ Push & Pre-Roll showed stable performance
✅ Simple creatives — no actors or video shoots
✅ No bans, no interruptions
✅ Account manager suggested 3 top LATAM offers + ideal formats

🎯 Final Thought

TikTok is a great channel for:

• branding

• influencers

• viral content

• top-of-funnel reach

But if your goal is predictable performance, lower CPL, stable scaling, and fewer limitations — especially in sensitive or restricted verticals:

👉 RiverTraffic delivers stronger ROI, less risk, and faster launch cycles.