Video has become one of the most powerful advertising channels today. Short clips instantly capture users’ attention, and properly integrated ads before video content can drive real conversions. At RiverTraffic, we help our partners launch effective video ad campaigns every day — and we know exactly what matters when it comes to getting real results.

In the digital advertising ecosystem, various monetization tools are actively used, each with its own specifics. Popunder ads are one such format that, when properly integrated, can generate consistent revenue for website owners. This tool can be both effective and unobtrusive if user interests and platform specifics are taken into account. In this article, we’ll explore how to adapt popunder ads to current market demands, maintain audience loyalty, and avoid negative SEO impact.