In today’s attention economy, video formats that engage users without being intrusive are more valuable than ever. Two of the most effective tools for high CTR and engagement are Video Slider and Native Video. In this article, we’ll compare both formats and show how they perform in real-world campaigns.

What is a Video Slider?

Video Slider is a floating video unit that appears at the bottom or side of the screen while the user scrolls. It grabs attention without interrupting the experience.

Benefits:

• High visibility without disrupting user flow

• Ideal for mobile traffic

• Perfect for retargeting and short promo content

• Works well for verticals like dating, gaming, finance, and entertainment

What is Native Video?

Native Video is integrated directly into the content feed (news, blog posts, editorial). It looks and feels like part of the page — which builds trust and drives deeper engagement.

Benefits:

• Users spend more time on page

• Up to 3x higher CTR than banner formats

• Great for branding and storytelling

Format Comparison

Real Case Studies

• A dating app in LATAM saw a +28% CTR using Video Slider vs static banners

• A finance brand in SEA increased time on site by 43% and reduced bounce rate by 18% with Native Video

• A gaming advertiser used both formats and achieved +26% ROI by aligning them to different funnel stages

Which Format Should You Choose?

📌 For fast attention and clicks — go with Video Slider
📌 For engagement and trust — use Native Video
The smart move: combine both in a full-funnel strategy.

Why Launch Video with RiverTraffic

✅ Global traffic in 180+ GEOs
✅ High viewability and clean sources
✅ Smart targeting by GEO, device, time, and audience
✅ Full support from strategy to execution

Take advantage of video that works — and gets remembered.