Video has become one of the most powerful advertising channels today.
Short clips instantly capture users’ attention, and properly integrated ads before video content can drive real conversions.

At RiverTraffic, we help our partners launch effective video ad campaigns every day — and we know exactly what matters when it comes to getting real results.

Why Video Ads Work So Well

• Users are already focused and ready to watch — the perfect moment for your message.

• Video content naturally generates higher trust and attention compared to static formats — higher CTR and better recall.

• Preroll ads reach audiences across all devices: desktops, mobile, Smart TVs.

• When integrated properly, video ads feel natural, not intrusive.
  
  

But showing a video isn’t enough — setting it up right is what makes all the difference.

What to Keep in Mind When Launching a Video Preroll Campaign

1. Choose the Right Video Player
For effective video advertising, we use trusted solutions that support the VAST standard.
This ensures fast ad loading and smooth performance across all devices without technical glitches.

2. Set Up a High-Quality VAST Tag
A properly configured VAST tag guarantees seamless ad delivery, accurate tracking of impressions, and clicks.
At RiverTraffic, we help optimize VAST tags to make sure your preroll ads run flawlessly.

3. Ensure Fast Loading Speed
Slow-loading ads mean lost users.
We optimize creatives and ensure lightning-fast ad delivery so that every view counts.

4. Keep the Video Short and Impactful
The ideal preroll length is 15–30 seconds.
We recommend making the first 5 seconds count with a strong hook — it’s during these moments that users decide whether to stay engaged.

5. Analyze and Optimize
We provide full tracking: impressions, clicks, view completions, and engagement metrics.
This allows us to continually optimize your Video Preroll campaigns for maximum performance.

Why Launch Your Video Ads with RiverTraffic

By launching your Video Preroll with us, you:

Get fast, seamless ad integration into leading video players
Protect your campaigns with our in-house anti-fraud system
Work with creatives optimized for maximum results
Receive full support from a dedicated account manager at every stage
Reach global audiences easily and efficiently

We don’t just serve video ads — we make sure every second works to drive real results for your business.