In an increasingly competitive digital landscape, single-channel campaigns are no longer enough. Users lose interest quickly, close tabs — and you lose the lead. Analysts at RiverTraffic report that an omnichannel approach is becoming essential, especially in iGaming, where decision-making speed and re-engagement are crucial.

One of the most promising strategies in 2025 is combining push notifications with messengers and social media. This approach increases engagement, trust, and retention.

How It Works

Example:
A user clicks on a push notification and lands on a quiz or landing page. There, they’re invited to subscribe to a Telegram or WhatsApp bot — or follow a social media page — to receive a bonus, contest result, or exclusive offers.

This “bridge” between platforms allows you to:

• Reconnect with users even after the browser is closed

• Build a loyal audience around your offer

• Set up message automation and nurturing sequences

• Bypass browser limits and ad blockers

Why It Matters for Business

📊 According to RiverTraffic data (Q2 2025):

Conclusion: Multi-channel strategies boost conversion rates by up to +70% and retention by +50%.

Best-Performing GEOs

Top 5 GEOs for push + messenger integration:

1. Philippines — high open rates, strong bot adoption

2. Indonesia — trust in WhatsApp communication

3. Brazil — active engagement via Telegram & Instagram

4. India — low traffic costs + high delivery

5. Mexico — high interest in lotteries and bonuses

RiverTraffic Recommendations

• Don’t ask for everything upfront — offer value (like a freebet) in exchange for subscriptions

• Tailor your message to the platform — what works in push may not work in Telegram

• Test message timing and formats

• Don’t over-send — 1 valuable message a day beats 5 irrelevant ones

Final Thoughts

Push notifications should no longer exist in isolation. Integration with messengers and social platforms not only boosts conversions but also creates a stable contact point that isn’t blocked by browser settings or Apple policies.

Omnichannel flows aren’t the future. They’re the reality of performance marketing in 2025.