In recent years, the gambling industry has rapidly moved online. But going online is just the beginning — the real winner is mobile traffic.

The numbers speak for themselves:

• In 2024, 58% of all iGaming GGR came from mobile devices.

• By 2029, this figure is expected to reach 67%.

• Players don’t wait anymore. They spin, bet, and deposit directly from their phones.

Why mobile matters:

• Quick decisions lead to faster deposits

• Social and messaging habits influence player behavior

• Ad formats are evolving: faster, more native, more seamless — from push to video

Real Case: One Simple Funnel Resulted in +28% to CR

One of our partners at RiverTraffic tested this approach:
Push → Landing Page → Video Pre-roll → Conversion

Here are the results:

• +28% to Conversion Rate (CR)

• –17% to Cost per Lead (CPL)

• +35% engagement (CTR and time on site)

The video pre-rolls acted as strong closers following a well-optimized landing page. Push notifications drove instant traffic. The short-form video helped convert attention into action.

Why Multichannel Is Essential in 2025

Single-format strategies no longer work. To maximize performance, advertisers must combine:

• Push: for immediate action

• Popunder: for mass impressions

• In-page/native: for immersive browsing

• Video: for deeper engagement and conversions

The more quality touchpoints, the better the funnel outcome.

How to Succeed with Mobile iGaming Campaigns

• Customize creatives based on vertical and GEO

• Use lightweight pre-landers and landing pages

• Integrate video content, especially pre-roll

• Track engagement metrics at each stage

• Test fast, iterate quickly, and scale what works

Bottom Line

Mobile iGaming is no longer a trend — it’s the industry standard.
Multichannel strategies are the core of scalable and sustainable growth.

RiverTraffic provides the ecosystem to help affiliates and advertisers thrive:

• Push, popunder, in-page, video formats

• 180+ GEOs

• Dedicated account management and insights

• Weekly, transparent payouts

Ready to scale your iGaming campaigns?
Let’s grow together with RiverTraffic.