In today’s digital marketing world, the success of advertising campaigns depends heavily on speed and precision. Real-Time Bidding (RTB) is a technology that allows advertisers to purchase ad impressions through real-time auctions. At RiverTraffic, we use our own RTB system to provide partners with premium traffic, transparent analytics, and maximum return on investment.

In today’s competitive digital ad market, those who adapt fastest win. And the key to agility is real-time analytics. In this article, we’ll show you how to use live data to improve performance, cut waste, and scale faster.

In today’s digital world, advertising knows no borders. If you truly want to scale your brand or campaigns, thinking globally is not just an option — it’s a necessity. However, reaching audiences across 180+ countries isn’t simply about launching ads everywhere and hoping for the best. It’s about strategy, precision, and deeply understanding what drives results in different parts of the world. At RiverTraffic, we help advertisers expand internationally every day — and here’s what you need to know to do it effectively.

In today’s attention economy, video formats that engage users without being intrusive are more valuable than ever. Two of the most effective tools for high CTR and engagement are Video Slider and Native Video. In this article, we’ll compare both formats and show how they perform in real-world campaigns.

Video has become one of the most powerful advertising channels today. Short clips instantly capture users’ attention, and properly integrated ads before video content can drive real conversions. At RiverTraffic, we help our partners launch effective video ad campaigns every day — and we know exactly what matters when it comes to getting real results.

In the digital advertising ecosystem, various monetization tools are actively used, each with its own specifics. Popunder ads are one such format that, when properly integrated, can generate consistent revenue for website owners. This tool can be both effective and unobtrusive if user interests and platform specifics are taken into account. In this article, we’ll explore how to adapt popunder ads to current market demands, maintain audience loyalty, and avoid negative SEO impact.