Dating remains one of the most emotionally driven and conversion-sensitive verticals in performance marketing. Small changes in traffic format can significantly impact engagement, registration rates, and overall return on investment.

Push traffic remains one of the most stable and predictable acquisition channels across iGaming, Dating, Finance, and other performance verticals. But that “simplicity” is exactly why many beginners analyze it the wrong way.

The German market is widely considered one of the most challenging in iGaming — and for good reason.

Launching traffic campaigns in 2026 requires a different mindset than in previous years. The challenge is no longer access to traffic. The challenge is building campaigns that remain stable after the initial test phase.

The first month of the year often sets the tone for everything that follows. In performance marketing, January can be deceptively optimistic.

The start of 2026 marks a noticeable shift in how performance marketers approach traffic buying.

The end of the year is the perfect time to step back and look at what actually worked.

If you've been in affiliate marketing long enough, you know the pain: you're not in control — algorithms, moderators, and policy updates are...

Launching advertising campaigns in 2026 without understanding local compliance rules is like buying traffic blind. Below is a practical, non-legal overview of how advertising moderation typically works across key GEOs.